The Bhutanese people have been practicing and producing arts and craft products individually through traditional apprenticeship learning that lacks partnership amongst the fellow artisans. This limits the transfer of knowledge and techniques, and also potential for increasing production and profitability. Viewing the potential, APIC has carried out detailed feasibility study for a pilot cluster in Bjoka under Zhemgang in the year 2011 and established Bjoka Cane and Bamboo Cluster. After the positive compliments received from the locals, the agency has established numerous clusters in the country. Artisans from few villages with same production of arts and crafts products are formed into groups and is headed by a chairperson elected from amongst them, who will act as a link between the cluster and to the APIC head-office. The agency has currently established and operates about 23 clusters.