Our Story

Agency for Promotion of Indigenous Crafts (APIC) has been established in July 2011. Broadly, APIC under the Ministry of Economic Affairs (MoEA) shall be responsible to facilitate the growth of craft sector and its industry by encouraging craftsperson to produce well-designed, skillfully made products for which there is a market and build economically viable and sustainable craft enterprises. The Agency is governed by Board of Directors represented by key stakeholder agencies of both government and private sectors within its own service and financial rules. APIC is structured into three divisions namely Craft Bazaar & Clusters Development Division, Product Innovation & Design Division, Marketing & Promotion Division. Agency for Promotion of Indigenous Crafts (APIC) has been established in July 2011. Broadly, APIC under the Ministry of Economic Affairs (MoEA) shall be responsible to facilitate the growth of craft sector and its industry by encouraging crafts-person to produce well-designed, skillfully made products for which there is a market and build economically viable and sustainable craft enterprises. The Agency is governed by Board of Directors represented by key stakeholder agencies of both government and private sectors within its own service and financial rules. APIC is structured into three divisions namely Craft Bazaar & Clusters Development Division, Product Innovation & Design Division, Marketing & Promotion Division.

Meet Our Team

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LAM KEZANG CHHOEPHEL
Chief Executive Officer
TSHERING PELDEN
TSHERING PELDEN
Manager, MAP
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KESANG ANAYAT YAGANEGY
Manager, PIDU
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KARMA CHODEN
Magager, CCBD
PEMA LODEY
PEMA LODEY
Administration & HR
TSHETRIM DORJI
TSHETRIM DORJI
Communications & Graphics
YESHEY TSHOGAY
YESHEY TSHOGAY
Finance
CHEKI DORJI
CHEKI DORJI
Cluster Development
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PRATIMA THAPA
Craft Market Development

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