Agency for Promotion of Indigenous Crafts (APIC) has been established in July 2011. Broadly, APIC under the Ministry of Economic Affairs (MoEA) shall be responsible to facilitate the growth of craft sector and its industry by encouraging craftsperson to produce well-designed, skillfully made products for which there is a market and build economically viable and sustainable craft enterprises.

The Agency is governed by Board of Directors represented by key stakeholder agencies of both government and private sectors within its own service and financial rules.

APIC is structured into three divisions namely Craft Bazaar & Clusters Development Division, Product Innovation & Design Divison, Marketing & Promotion Division.